Obchodní akademie, Ostrava-Poruba, příspěvková organizace Vzdělávací materiál/DUM Business Communications/ Layout of a Business Letter 06C3 AutorLadislava Pechová Období vytvořeníSrpen 2012 – červen 2013 Ročník/věková kategorie3.r., let Vyučovací předmět/klíčová slova Layout, letterhead, address, sender, addressee, postcode, PLC, Ltd, Inc., date, greeting, block form, fully indented form, closing phrase, signature, enclosures. Anotace V úvodu jsem navázala na problematiku z minulého DUMu - hlavní části obchodního dopisu a jejich pozice na stránce. Nyní jsem se zaměřila na jednotlivé prvky a jejich detailní popis. Zvláštní pozornost věnuji rozdílům mezi českou a anglickou adresou a zkratkami, které se používají u označení firem.

LAYOUT OF A BUSINESS LETTER

 Letterhead  Inside address  Date  Greeting  Body of the letter  Closing phrase  Signature  Enclosures

It is sender’s addressIt is usually printedIt tries to attract attention

It contains unique data: Name of the firm Full address Telephone number address Website Logo

F. Sanders & Co. Ltd Nelson House, New Street, Birmingham B3 3EL Telephone No: Fax:

 It is addressee’s (recipient’s) address  It is the firm you are writing to  The rules for writing an English address are a bit different from the Czech form

Messrs Davis &Sons 87 Oak Street Glasgow L3 9HW GREAT BRITAIN 1 st line Name of the firm 2 nd line Number of the house, name of the street 3 rd line Town, postcode 4 th line Country

RG4 OUK Mr Patric Smith Ltd. King Street Birmingham Smith House 34

PUBLIC LIMITED COMPANY Veřejná akciová společnost – br. PLC LIMITED s.r.o. Ltd INCORPORATED Akciová společnost – amer. Inc.

ENGLISH ADDRESSCZECH ADDRESS Silver Stars Ltd 168 Bond Street Manchester M71 7ED GREAT BRITAIN KOVO s.r.o. Jankova Ostrava Česká republika

24th October October 2012 October

Dear Sirs, Dear Sir or Madam, Dear Mr Black,

BLOCK FORM FULLY INDENTED FORM Dear Sirs, Thank you for your enquiry of 28 April. We are inclosing our Summer cataloque and current price-list quoting C.I.F.prices Hamburg. We would like to draw your attention to the trade and special discounts we are offering in our Summer Chances section pp which may be of particular interest to you. Please contact us if we can be of any further help to you. Yours faithfully, Dear Sirs, Thank you for your enquiry of 28 April. We are inclosing our Summer cataloque and current price-list quoting C.I.F.prices Hamburg. We would like to draw your attention to the trade and special discounts we are offering in our Summer Chances section pp which may be of particular interest to you. Please contact us if we can be of any further help to you. Yours faithfully,

It always starts with a capital even if it follows a comma 1st line of the body They do NOT use capitals when writing you and your you, your They do NOT divide words in the end of the lines End of lines

Thank you for your enquiry of 28 April. We are inclosing our Summer cataloque and current price-list quoting C.I.F.prices Hamburg. We would like to draw your attention to the trade and special discounts we are offering in our Summer Chances section pp which may be of particular interest to you. Please contact us if we can be of any further help to you. Thank you for your enquiry of 28 April. We are inclosing our Summer cataloque and current price-list quoting C.I.F.prices Hamburg. We would like to draw your attention to the trade and special discounts we are offering in our Summer Chances section pp which may be of particular interest to you. Please contact us if we can be of any further help to you. Dear Sirs, Dear Mr Black, Yours faithfully, Yours sincerely,

 It is both typed and written by hand  Under it there should be a position in the firm Malcolm Haugen Sales manager

 If any materials are sent under the same cover  This fact should be indicated with a word Enclosures in the bottom left hand corner  Enclosures could be:  Price list  Catalogue  Invoice  Samples of goods

MELVILLE, E., NORMAN,S. We Mean Business. Harlow, England: Longman Group Ltd., ISBN s. 29 – 33. NORMAN, S. We Are in Business. Harlow, England: Longman Group Ltd., ISBN s. 17 – 18. PYTELKA, J. Angličtina pro ekonomické studijní obory. Praha: SPN, ISBN: s. 61 – 69.

THANK YOU FOR YOUR ATTENTION. Ladislava Pechová