Economics of Brewing Industry (iv) Tomáš Maier SS 2015/2016.

Prezentace na téma: "Economics of Brewing Industry (iv) Tomáš Maier SS 2015/2016."— Transkript prezentace:

1 Economics of Brewing Industry (iv) Tomáš Maier SS 2015/2016

2 14 biggest Berr companies Source: THE BARTH REPORT

3 World Market Source: THE BARTH REPORT

4 Beer styles

5 Trappists Abbaye Notre-Dame de Scourmont-lez-Chimay (Chimay) - Belgium Abbaye Notre-Dame d’Orval (Orval) - Belgium Abbaye Notre-Dame de Saint-Remy (Rochefort) - Belgium Abdij der Trappisten (Westmalle) - Belgium Abdij Sint-Sixtus (Westvleteren) – Belgium Sint-Benedictusabdij De Achelse Kluis (Achel) - Belgium Abdij Onze-Lieve-Vrouw van Koningshoeven (Tilburg) - Netherlands Abdij Maria Toevlucht (Zundert) - Netherlands Stift Engelszell (Engelhartzell) - Austria Saint Joseph's Abbey Spencer (Massachusetts) – USA Abbazia delle Tre Fontane - Italy Abbaye du Mont des Cats (Godewaersvelde) - France

6 Citation „Nothing quenches the thirst like a wheat beer, or sharpens the appetite like an India pale ale. Nothing goes as well with seafood as a dry porter or stout, or accompanies chocolate like an imperial stout. Nothing soothes like a barley wine. These are just a few of the specialty styles of beer.“ „Never ask for 'a beer.‚“ Michael Jackson (1942 – 2007), Legend journalistic writing about beer

7 Theory of degustation Triangle test Paired test Sequence Evaluation by points Alone x consensus

8 Requirement for taster Onborn abilities Experiences Age Current frame of mind: - state of health - smoking - time - consumption of food and drinks - number of testet samples

9 Sensoric profile of beer Is influnced by  Raw matherials  Technology  Storage condition  Tapping  Conditions during consumption  Current frame of mind

10 Strange flavor FalvorsubstanceDescription Nail polishethylacetatenail polish, thinner ButterDiacethyl Milky, butter, increasing palatefulness BananaIsoamylacetateBanana, fruity CornyDimetylsulfideCorny, cooked vegetable, ketchup OxidationvariousRough, coarse Phenol2,6-dichlorphenolHospital, disinfection Light 3-methyl-2-butan thiol skunk, monkey pavilion in ZOO Green appleAcetaldehydeCrashed apples, coat of paint Acidcitric acidAcid, lemon PaperyTrans 2 nonenalpaperboard

11 Units of colour Standard Reference Method (SRM) and European Brewery Convention (EBC)

12 Units of colour

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16 Degustation competitions in CZ Zlatý pohár Pivex Česká pivní pečeť Jarní cena českých sládků České pivo Pivo České republiky Dočesná Cerevisia Specialis – Pivní speciál Ocenění SPP Homebrewing

17 Degustation Competitions globaly World Beer Awards World Beer Cup New York International Beer Competition International Beer Challenge International Brewing Awards Denver International Beer Competition European Beer Star Brussels Beer Challenge

18 Protected Geographical Indication (PGI) http://ec.europa.eu/agriculture/quality/door /list.html;jsessionid=pL0hLqqLXhNmFQyFl 1b24mY3t9dJQPflg3xbL2YphGT4k6zdWn 34!-370879141?locale=enhttp://ec.europa.eu/agriculture/quality/door /list.html;jsessionid=pL0hLqqLXhNmFQyFl 1b24mY3t9dJQPflg3xbL2YphGT4k6zdWn 34!-370879141?locale=en Total beers 20 (18) CZ 9 (7), Germany 9, United Kingdom2

19 PGI Černá Hora Březnický ležák Brněnské pivo ; Starobrněnské pivo Znojemské pivo České pivo Chodské pivo Budějovické pivo Budějovický měšťanský var Českobudějovické pivo

20 PGI Bayerisches Bier Hofer Bier Kulmbacher Bier Bremer Bier Dortmunder Bier Mainfranken Bier Reuther Bier Kölsch Münchener Bier Kentish ale and Kentish strong ale Rutland Bitter

21 PGI - Application Bayerisches Bier Oktoberfestbier

22 BERNARD Černý ležák BERNARD Sváteční ležák Březňák Džbán PITO světlé nealkoholické pivo se sladidlem Samson 10° světlé výčepní pivo Samson 11° pivo světlý ležák Samson 12° pivo světlý ležák ZUBR Classic

23 Degustation 0-sample Diacetyl Isoamyl Acetate Metallic Papery Butyric Lightstruck