Quarterly Business Review Presentation for Benson Oak Prague – November 11, 2010

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Executive Summary: Commentary SDA Markets YTY Jan-Sep 2009 versus Jan-Sep 2010 down – (4,8%) Net Sales – 106% of budget, Adjusted Margin – 95% of budget Preparation for hi-peak season, Execution of ETA Dealer Days in CZ and SK New design – Eta with new face (POS, cataloug, shelfs) Provision of technical communication and the subsequent preparation of samples for news spring 2011 Revision of the department to provide increased testing needs IFA Fair in Berlin, Canton Fair 10/2010 - Products for 2011, meeting with key suppliers ETA Progress in implementation of new core system (BYZNYS) and logistics and forecasting software

Executive Summary: Financial Results

Executive Summary: KPI’s

SDA Market Dynamics in 01-08 CY2010 In 01-08 CY2010 market continued to decline, albeit at a lower rate 01-08 2008 = 8,4% 01-08 2009 = (7,7 %) 01-08 2010 = (4,8 %) Note: SDA Market defined as “TOP14”, or 14 largest categories (hair clippers, hair dryers, hair styles, dental care, shavers, vacuum cleaners, irons, deep fryers, food preparation, hot beverage maker, kettles, toasters, deep fryers and breadmakers). Source: GfK and management adjustments.

SDA Competitive Structure: Major Brands After years of decline, ETA’s market share appears to have stabilized Note: Data for Top 12 categories. Source: GfK.

SDA Competitive Structure: Minor/Niche Brands Continuing weakness in consumer demand plays into hand of low-cost brands Note: Data for Top 12 categories. Source: GfK.

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Sales: Overview of Q2 All distribution areas above Budget in Net Sales . Total ETA +9% and +14% vs LY. Total margin is 2pp below Budget and on LY level. Performance is driven by Czech 5% above Budget, 18% above LY. Slovakia overperforming vs Budget (+13%) but behind LY (-4%); Export up both vs Budget (+20%) and LY (+26%) Key distribution channels dynamics: Electro chains up by 41%, ETA shops up by 12% and Independents up by 11% New distribution channels (B2B, ETA eShop, Internet retailers) stabilized on 5% of ETA Net Sales Improvement in performance of Independent retailers and ETA export Regional Sales team restructured, # of regions reduced from 8 to 7 Set up position of KAM for regional chains New deals: Tesco CEE region centralized purchasing, Mall.cz holding direct cooperation ETA Unibag deal completed, Germany ETA export launched Performance Distribution Exports New Deals & Exports

Sales: Status of Q3 Activities Execution of peak season Sales support activities ETA national leaflet (CZ - Oct, Nov, Dec; SK – Nov) Product shows Independent retail shop assistant competiton Product display and set special offers Pallete and special location products exhibitions in electrical chains Christmass leaflets and catalogues advertisements ETA new POS brand visibility consecutive roll-out Re-opening of 2 other ETA shops in new POS visibility (Olomouc and Praha 2) Exploration of new Export markets – Rumania, Iran, Armenia First purchase order to be delivered to Ukraine Distribution ETA shops Export

Sales: Monthly Development (Total Company) Net Sales: Total Company

Sales: Monthly Development (Total Company) Gross Margin: Total Company

Sales: Channel Detail (Total Company) Notes: (b) Includes Okay, Datart, Electroworld. (c) Includes: Makro, Globus, Tesco, Spar, Obi. (d) Includes sales to Repair centers and to Employees (“Bazar”). Also includes miscellaneous accounts previously included in “Chains”.

Sales: Channel Contribution (Total Company) NET SALES LE 6+6 FY 2011 GROSS MARGIN LE 6+6 FY 2011 Chains: Specialists Hypermarkets Wholesale Independents Slovakia Export ETA Shops

Sales: Customers (Czech)

Sales: Growth vs. Margin – Key Accounts (CZ) Gross Margin Q1 Growth (y-o-y)

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Product Management: Q2 Overview Activities Vacuum cleaners Briefs News 2011 LAUNCH 1476 BENO, 0473 CAPOLO, 1477 ADORO ETA unibag project PR Dualic, Mariner Product news prezentation on ETA New Face News conference Kitchen BrIefs News 2011 LAUNCH 3151 sendwich maker 3in1 Electrical Steam Pot manual and cookbook, Grill cookbook Product news prezentation on ETA New Face News conference Kitchen Briefs News 2011 LAUNCH Blander LAVADO 0048 LAUNCH Blanders SPESSO X015 (3 SKUs) Product news prezentation on ETA New Face News conference Beauty Product news prezentation on ETA New Face News conference Briefs News 2011 LAUNCH Lancetta 6283 (2 SKUs) LAUNCH AMARE 3285 ceramic Microsite Beauty

Product Management: Q3 Plan Activities Vacuum cleaners News 2011 Briefs vs Quotation sheets, samples request ETA unibag project PR 0473 CAPOLO, 1476 BENO, 1477 ADORO PR ACU Kitchen News 2011 Briefs vs Quotation sheets, samples request 6831 Ice Scraper LAUNCH 0777 Kitchen scale LAUNCH Anti-adhesive Pilot project Multi function pan/remoska project Coffee grinder innovation innovation Kitchen News 2011 Briefs vs Quotation sheets, samples request Blanders FRESSCO 0047 LAUNCH New FISSO project New BROS project Beauty News 2011 Briefs vs Quotation sheets, samples 5 product lines strategy DIGI LANCETTA project LCD Mystic Pro project

Product Management: Sales (CZ) Notes: (b) Includes Cookers, Deep Fryers and Juicers.

Product Management: Sales Growth vs. Margin (CZ) Gross Margin Q1 Growth (y-o-y)

Product Management: CZ Market Share (1) H1 Category Growth Top 5 Brands – Share (1- 8/2010 v. 1-8/ 2009) 1-8/2010 1-8/2009 Share Change Eta 1 18,1% 18,7% -0,6% Electrolux 2 15,9% 14,6% 1,3% Zelmer 3 9,4% 9,7% -0,3% Miele 4 8,1% 10,0% -1,9% Sencor 5 5,5% 4,2% +3.04% +2.2% 1-8/2010 1-8/2009 Share Change Groupe SEB 1 17,3% 18,5% -1,2% Sencor 2 13,6% 11,4% 2,2% Eta 3 11,9% 13,8% -1,9% Philips 4 7,5% 9,6% -2,1% Hyundai 5 5,5% 5,2% 0,3% VC: Trh roste v období 01_08/2010 oproti 01_08/2009 rychleji než v období 01_06/2010 oproti 01_06/2009 (způsobeno poklesem trhu v období 07_08/2009 a zároveň růstem trhu v období 07_08/2010), podíl Eta na trhu zůstává oproti období 01_06/2010 stejný (první šipka), rozdíl podílů Eta zůstává stejný v období 01_06/2010 s 01_06/2009 a 01_08/2010 s 01_08/2010 (druhá šipka), tzn. že období 07_08 se vyvíjí stejně jako 01_06 v obou letech KETTLES: Trh klesá v období 1-8/2010 oproti 1-8/2009 rychleji než v období 1-6/2010 oproti 1-6/2009 , což je způsobeno růstem trhu v 07_08/2009 a téměř stagnací v 07_08/2010 podíl Eta na trhu mírně roste oproti období 01_06/2010 (první šipka), ve sledovaném období rozdíl podílů Eta klesá oproti minulému (přibližujeme se roku 2009 – pozitivní), což je způsobeno poklesem podílu na trhu v 07_08/2009 a růstem v 07_08/2010 -5.94% -4.7%

Product Management: CZ Market Share (2) H1 Category Growth Top 5 Brands – Share (1- 8/2010 v. 1-8/ 2009) 1-8/2010 1-8/2009 Share Change ETA 1 27,0% 27,8% -0,8% Group SEB 2 12,9% 10,0% 2,9% Zelmer 3 12,2% 14,1% -1,9% BSH Group 4 9,5% 8,6% 0,9% Sencor 5 6,6% 4,9% 1,7% +1.4% +2.8% 1-8/2010 1-8/2009 Share Change Philips 1 35,8% 36,9% -1,1% Groupe SEB 2 33,7% 31,9% 1,8% Eta 3 7,4% 5,1% 2,3% Braun 4 4,8% 8,5% -3,7% Concept 5 3,9% -1,2% -13.2% Hand Mixers: Trh roste v období 01_08/2010 oproti 01_08/2009 pomaleji než v období 01_06/2010 oproti 01_06/2009 (způsobeno zejména růstem trhu v období 07_08/2009 a zároveň poklesem trhu v období 07_08/2010), podíl Eta na trhu klesá oproti období 01_06/2010 (první šipka), rozdíl podílů Eta klesá, tzn. přibližujeme se roku 2009 v období 01_08/2010 více než 01_06/2010. Důvodem je zejména vyšší pokles Eta share v 07_08/2009 než v 07_08/2010. Irons: Trh klesá v období 1-8/2010 oproti 1-8/2009 rychleji než v období 1-6/2010 oproti 1-6/2009 , což je způsobeno růstem trhu v 07_08/2009 a poklesem v 07_08/2010 rozdíl podílů Eta klesá (přibližujeme se k vývoji roku 2009 - negativní), což je způsobeno růstem podílu na trhu a růstem trhu v 07_08/2009 a poklesem podílu na trhu a trhu v 07_08/2010 -11.1%

Product Management: CZ Market Share (3) H1 Category Growth Top 5 Brands – Share (1- 8/2010 v. 1-8/ 2009) 1-6/2010 1-6/2009 Share Change Eta 1 30,1% 32,8% -2,7% Groupe SEB 2 28,1% 33,7% -5,6% Sencor 3 7,7% 2,5% 5,2% Concept 4 5,9% 3,9% 2,0% Kenwood 5 3,7% 3,5% 0,2% -37.0% -37.0% 1-8/2010 1-8/2009 Share Change Remington 1 21,8% 21,9% -0,1% Groupe SEB 2 19,1% 15,2% 3,9% Eta 3 9,8% 13,2% -3,4% Braun 4 9,1% 10,1% -1,0% Philips 5 7,9% 8,6% -0,7% Pekárny: Trh klesá stejným tempem jako minulé období Hair stylers: Trh klesá v období 01_08/2010 oproti stejnému období loňského roku rychleji než v období 01_06/2010 oproti stejnému období loňského roku. Je to dáno poklesem trhu v 07_08/2010 Eta share v období 07_08/2010 klesá rozdíl podílů Eta stagnuje, což je způsobeno zejména poklesem podílu Eta v 07_08/2009 a poklesem trhu v 07_08/2010 -9.1% -6.4%

Product Management: Pipeline A 21 SKUs, B 8 SKUs , C 5 SKUs

Product Management: New Own Projects Zadavatel - Výrobce Model Název Design Předpokládané zahájení SV Náklady Současný stav ETA-View de Luxe Eta 2160 Multifunction pan 2in1 (remoska)   Plán jaro 2012 Vytvoření prototypu pečící pánve 2160 s hranatým víkem. Příprava funkčního vzorku. Ověření funkčnosti a bezpečnosti Stanovení odhadu nákladů ETA - LIAN eta x021 Hand blender předpokládané zahájení sériové výroby 06/2011 60 000 USD Dokončuje se práce na vnitřní konstrukci podle schváleného designu, máme odzkoušený prototypový vzorek,navržené a projednané úpravy, víme předběžnou cenu forem a nákupní cenu, musíme definitivně potvrdit zahájení výroby forem nebo projekt zrušit eta x089 Hand mixer nový koncept s pohonem pro procesorovou nádobu,předpokládané zahájení sériové výroby 06/2012 180 000 USD Projekt zahájen, koncepce, technické rozhodnutí ETA - Xinbao eta x584 Kettle 2-3 designové verze na jednom základním těle,předpokládané zahájení sériové výroby 05/2011 80 000 USD, investice dodavatel 100% Máme vybraný design a poptané zahájení projektu u firmy Don Lim (investice dodavatel), čekáme na vyjádření od dodavatele

Product Management: New Own Projects (cont’d) Zadavatel - Výrobce Model Název Design Předpokládané zahájení SV Náklady Současný stav ETA - Sanwell eta 7283 Digi Steam Iron   předpokládané zahájení sériové výroby 12/2010 37 000 USD Dokončená výroba forem, vzorek na testování byl zaslán do Ety, doladit barvy, krabice. eta x284 New Steam Iron předpokládané zahájení sériové výroby 08/2011 150 000 Dokončena vnitřní konstrukce. Máme odzkoušený prototyp, projednány úpravy,pracujeme na úpravě prototypu,následovat bude definitivní schválení výroby forem, předpokládané zahájení výroby forem 12/2010 ETA - Chunju eta x452 Vacuum Cleaner - Generoso redesign vysavače ETA 410,předpokládané zahájení sériové výroby 08/2011 130 000 Dokončuje se na vnitřní konstrukce podle schváleného designu. 3D data pro výrobu forem , formy 11/2010 ETA eta xxx LEONA, LEA Kettle nová skleněná konvice pro 08/2011, Konstrukce je hotová. Pracuje se na designu dle připomínek cílové skupiny. Zároveň se hledá nejvhodnější dodavatel na formy (95% nákladů)

Product Management: News 2011 samples

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Marketing: Overview of Q2 FY 2011 Activities Czech dealers day – 20.8. Kurdějov (Brno) – classic sales day, 28.8. Equitana (Březnice) - familly Eta day, Slovakia dealers day – 13.9. Hotel Kaskady (Banska Bystrica) Eta with new face - logo manuals, design of boxes, layout with emotions Main activities POS material new POS concept for shops of NMO (advertising, posters) Dealer catalogue autumn/winter advertising leaflet for Eta Klub inside Eta boxes Internet 1. st place of categories Industry in competition WEB TOP 100 Competitions on Facebook Russian version of websites Presentation Eta Brand strategy FY 2011 Tansfer of Brand strategy between Mrs. Kloudová and Mrs. Čomorová Brand universal shelf for NMO, Eta corner - Eta place in shop ElectroWorld execution season activites „Business stairs“ Others

Marketing: Plan of Q3 FY 2011 Activities Main activities POS material leaflet ETA (3 x Czech , 1x Slovakia) start press campaign – product sets with, emotions in visual Start online campaign – banners, PR, competitions Main activities POS material Customer s catalogue Eta A5, cataloug products advertisement in leaflets of chains Recruiting Eta Klub in visual press campaign Internet Regular Newsletter with advertising Eta Klub Competition – gift for new members Eta Klub New layout of Czech and Slovakia website (winter / christmas ) Comparasion of ATL Marc Com Philips, Groupe Seb, Zelmer Correction of Brand strategy FY 2011/2012 Brand press conference „Eta with new face“ – present autumn new products new universal shelfs on NMO, „Eta corner“ in shop Electroworld in Plzeň Money Back Guarantee – first start as action 15/11-31/12 Others

Internet Q1: ETA klub - 356 Q2: ETA klub - 1351 - + 279,46% 450 nových registrovaných členů eta klubu (internet) 18% zákazníků nakoupilo v obchodě více než jednou (zdroj heureka.cz) 180 respondentů Umístění v prvních 3 výsledcích vyhledávání na google.cz (fulltext) „eta vysavač”, „eta mixér”, „eta žehlička”, eta náhradní díly” eta pekárna” FB – 3500 fans Q1: ETA klub - 356 Q2: ETA klub - 1351 - + 279,46% Nárůst přihlášených členů ETA klubu přes internetové stránky. (jedná se pouze o členy kteří nenakoupili, ale jenom se registrovali) návštěvnost září Návštěvnost webu 42.149 RU ETA klub Internet: 6.500 ETA shops: 10.490 Celkem: 16.990 Projekty: Duplica Vital Spuštěn RU web Plnění EN verze stránek a příprava podkladů pro Ukrajinu

Internet Akviziční banner ETA klub Vyhlášení výsledků WEBTOP100 (kategorie průmysl) FB – 3800 fans Obrat=450.000,- 750 nových registrovaných členů eta klubu (internet) návštěvnost 20% zákazníků nakoupilo v obchodě více než jednou (zdroj heureka.cz) 250 respondentů Akviziční aktivity ETA klub: Newsletter – příprava a odsouhlasení Akviziční internetová hra – odsouhlasení konceptu Napojení na eshop a logistika celé akce – proces logistiky + technické řešení ze strany Ebrány 1 3 2 říjen Návštěvnost webu 55.000 RU ETA klub Internet: 6.890 ETA shops: 10.680 Celkem: 17.570 Projekty: Příprava microsite Beauty (spuštění listopad 2010) Příprava microsite unibag (spuštění leden 2011) Finalizace vánoční internetové kampaně – schválení grafických podkladu pro bannery a layout

Internet návštěvnost Vyhlášení výsledků WEBTOP100 (kategorie průmysl) Akviziční kampaň: Nábor ETA KLUB – newsletter 70,000 žen, flash hra o dárky, bannery, facebook Vyhlášení výsledků WEBTOP100 (kategorie průmysl) Obrat=450.000,- návštěvnost ETA klub 30.000 členů říjen/červenec listopad/srpen prosinec/září Obrat=800.000,- Obrat=1.000.000,-

Internet : 1. místo v soutěži Web Top 100 Hodnotící kritéria: Použitelnost Grafický design Technické řešení Marketing Přínos pro uživatele Hodnocení kategorie průmysl: www.eta.cz www.hoffmann.cz www.isover.cz www.veoliavoda.cz www.tondach.cz TV reportáž: ČT1 ( Odkaz na reportáž ), TV PUBLIC

PR tisková konference „Eta s novou tváří“ 7.10. hotel Holiday Inn přítomno přes 40 novinářů z life style časopisů: Program konference: Známost značky ETA v České republice Cílová skupina výrobků ETA Nová tvář společnosti ETA Produktové novinky na vánočním trhu 2010 Báječné recepty Katka Rezidence www.peknevecicky.cz Blesk Květy Rodiče www.novinky.cz Design & Home La Cucina Italiana Strategie www.prozeny.cz Jackie, Family Star Svět kuchyní Svět koupelen Moderní byt www.zena.cz Domov Love Star Svět ženy Astrosat Fajn život Family Star Marketing & Media Trend marketing Tipy a triky Pošli recept Chef Gurmán Dáša Tipy a triky Pošli recept Jackie Paní domu Vlasta Joy Právo blesk online ETA s novou tváří! Praha, 7. října 2010 - Společnost ETA, česká značka malých domácích spotřebičů, mění svoji image! Generální ředitel Jiří Pathy na tiskové konferenci připomenul známost a oblíbenost značky v České i Slovenské republice, pohovořil o její cílové skupině, ale především představil novou tvář společnosti ETA a produktové novinky na vánočním trhu 2010.

Marketing: Studie ELECTRO 2010 - Incoma Společnost INCOMA GfK, s.r.o., Kavci Hory Office Park, Na Hřebenech II 1718/10, CZ - 140 00 Praha 4 Telefonické dotazování CATI Území celé České republiky, vzorek jednoho tisíce náhodně vybraných domácností Květen 2010 Kvóty byly nastaveny tak, aby reprezentativně odrážely následující parametry populace ČR: Pohlaví Věk Vzdělání Velikost místa bydliště Region místa bydliště Mezi hlavní cíle patřilo zjistit: jak lidé hodnotí jednotlivé značky z hlediska ceny a kvality jaké je povědomí o značkách v jednotlivých sortimentních kategoriích

…znám z doslechu či vlastní zkušenosti Marketing: Studie ELECTRO 2010 - Incoma ŘEKNĚTE, ZDA ZNÁTE TUTO ZNAČKU …znám z doslechu či vlastní zkušenosti PODPOŘENÁ ZNALOST N=1000, celkový vzorek

Marketing: Studie ELECTRO 2010 - Incoma ŘEKNĚTE, ZDA TYTO ZNAČKY Z VLASTNÍ ZKUŠENOSTI ? …znám z doslechu či vlastní zkušenosti PODPOŘENÁ ZNALOST N=1000, celkový vzorek

Marketing: Studie ELECTRO 2010 - Incoma ŘEKNĚTE, JAKÝM ZNAČKÁM DÁVÁTE PŘEDNOST? DROBNÉ SPOTŘEBIČE N=647, pouze ti co nakupují

  Marketing: Studie ELECTRO 2010 - Incoma ŘEKNĚTE, JAK BYSTE HODNOTIL ZNAČKY Z HLEDISKA CENY? (známky hodnocení, 1= velmi spokojen, 5 = velmi nespokojen)  

  Marketing: Studie ELECTRO 2010 - Incoma SPOTŘEBITELSKÉ HODNOCENÍ ZNAČEK   cena

Marketing: Studie ELECTRO 2010 - Incoma ZÁVĚRY STUDIE VE VZTAHU KE ZNAČCE ETA Značka Eta je na 1. místě v oblasti spontánní znalosti značek - 93% respondentů uvádí, že zná alespoň z doslechu značku Eta Se značkou Eta má vlastní zkušenost 62% respondentů. Tímto výsledkem se řadí Eta na 1. místo z SDA výrobců Značka Eta je první až druhá nejoblíbenější značka ze všech značek malých domácích spotřebičů Hodnocení značky Eta jako ve škole (hodnotili respondenti, kteří mají se značkou zkušenosti): Cena – 1,8 Design – 1,9 Kvalita – 1,9

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Operations: Overview of Q2 Activities Manufacturing Omega/Wessel Werk – new project of vacuum cleaner - calculation and production of prototype Gift sets are packed beauty. Start of production for Tesco - the assembly according to customer's requirement Production of 17.6 million CZK NPI Preparation of product documentation for news autumn 2010 and spring 2011 Preparation and participation at the Canton Fair Autumn 10/2010 Preparation of data for which use the IS Project Management Transmission of the project design documentation vacuum cleaner ETA452 Generoso Test laboratory Examination of the possibility of acquiring equipment for analysis of plastics Inspection and testing supplies products for Autumn 2010. Testing products for Spring 2010.

Operations: Status of Q3 Activities Manufacturing Omega/Wessel Werk – new project of vacuum cleaner Negotiations with Strix - working on preparing on Cooffe Maker and Tea Maker. Completion of packaging products, gift sets Production plan of 17.1 million CZK NPI Finalization of construction documents for a new development project, steam irons ETA284 Provision of technical communication and the subsequent preparation of samples for news spring 2011 Preparation of product documentation News spring 2011 Test laboratory Test samples of new products scheduled for introduction in autumn 2011 Revision of the department to provide increased testing needs Preparing for the approval process independence test. Others Audit activities and job descriptions of each department Preparation costs for design firms Etafilter integration into the assembly.

New Information System Changing the existing non-compliant information system Existing information system solution is no longer sufficient requirements that the customer puts it. These include the following areas: reporting system options simplify process use of modern technology in warehouse management the use of sophisticated tools (BUSINESS BI Excellent) for obtaining the necessary statistics and outputs unification of several incompatible systems into one June – January - Implementation Module Shop, Storage, Logistics and Customer Service is due to the large number of requests for changes and adjustments to the large number of software scheduled for completion by February 1, 2011. Currently has continued staff training and testing of software changes before running a sharp operation. There is an ongoing progressive training personnel and testing software changes before the sharp operation – In progres September - November - It is prepared by Project Management module, which will serve to monitor the progress and costs of implementing new projects in the ETA - In progres February – 1.2.2011 - Data migration from existing to new system – Not yet February – April - The next phase will be incorporated into the contractual services provided by, and will run from 1.3.2011 implementation of its own production, including material storage and production engineering – Not yet April – 1.4. 2011 complete implementation – Not yet

Stav k 1.2.2011

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Operations: Q2 Overview Activities Warehouses + Spare parts The packaging system - better utilization of boxes and pooling orders Optimization of storage according to the ABC analysis - Rychnov, Exportní and Celní warehouse Service The new concept of service New operational setup – IS Byznys Distribution New forwarder for whole pallets distribution Decreasing freight costs – viz warehouse optimization Finalization of logistics contract with MAKRO Others The complete change in employment contracts - Team Leaders and Administration New KPIs for team leaders and administration Discussions about the redemption of land for the new ETA The finalization of tenders for the construction and financing of new ETA Implementation PW

Operations: Q3 Overview Activities Warehouses + Spare parts Potential - reducing storage space in 3PH, lowering the price per m2 and increase services Preparation and distribution of sets (product and gift) Analysis of a new method of packaging - bigger Stretch film machine, special gift boxes Service With JKR prepare and implemented a concept of service after go life - IS Byznys Preparation of new positions - storekeeper and removaler Negotiation with external services about new prices Reduction count of external services Distribution Negotiations with company SETTO about the unique method of distribution - mainly the potential savings on packaging material Negotiations with (Roman Šeblem) Okay about the possibility of the deliveries to central warehouse Others Signatures of contracts for future contract for the purchase of land for new ETA Pallet respectively MNG packaging - the potential change the boxes Optimization of spare parts purchase New proces for launch new products

Operations: KPIs – value of stock and Inventory turnover Wrong inventory structure has led to increased levels of inventory in the summer months In summer was lower sales than we plan High stock level for the season The plan curve at the end of FY2011 declining faster than reality (the data are currently debugging) Inventory turnover In the summer month, the stock turnover was less than the plan and the DOH's was higher The same reason as in Value of stock The curve at the end of FY2011 forecastovaná declining faster than reality (the data are currently debugging)

Operations: KPI – freight costs and The costs for repairing The last year 1.83%, was reduced, but the plan has not yet been reached – (current 1.62%) – red column Lower sales than plan Trouble with invoicing Changing the type of loading (MAKRO), the new forwarders The costs for repairing Repairing costs increased over last year from 306 CZK to 332 CZK today Wrong control of repair product distribution - service Hlinsko x external services Changing the processes of service Hlinsko and complete service network The introduction of KPIs for individual workers - greater involvement

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Operations: Overview of Q2 Activities Canton Fair 10/2010 - Products for 2011, meeting with key suppliers ETA IFA Fair in Berlin Support for Chunju suppliers in China to launch serial production of the ETA-863,ETA-865, ETA-861 modifications Verification of payment method options within the ETA Office Shenzhen China Local quality Preparation of coffee mill ETA 0067 (focusing on the modifications, tests in the test laboratory) Control Plans - to ensure continuous innovations for the Spring 2011 Control Plans – actual status - 60 Deliveries TESCO Projects Analyzer plastics company GUT /NOT - open collaboration with the Faculty of Chemical Technology in Pardubice-based authentication IMD-cooperation with ETA project manag Process Mapping in servicing ETA -> suggestions for improvements, setting new processes The ”Project Management“ in the IS Business – cooperation with JKR and Mrs. T. Kožuská Others ISO 9001:2008 – Update and create a process map current processes + cards

Operations: Status of Q3 Activities China Select your product from Canton r. 2010 - provide samples for ETA CZ Check the current status of projects ETA products Support for the implementation of the signing of a new contract supplier in China Defining new rules for price negotiation in the process of embedding the standard ETA target end of October Financial audit in the office Local quality Production of coffee mill ETA 0067 (focusing on the modifications, tests in the test laboratory) Strengthened control of the first delivery to ETA Hlinsko News Christmas 2010 Control Plans - to ensure continuous innovations for the year 2011 Deliveries of ETA x865 Projects The ”Project Management“ in the IS Business – cooperation with JKR and Mrs. T. Kožuská Process Mapping in servicing ETA -> suggestions for improvements, setting new processes Process SP (spare parts)– effective set-ordering spare parts Others ISO 9001:2008 ->ISO 9001:2008 – Update and create a process map current processes + cards => implementation to QMS Improving internal communication system of quality management

Trend payoff and sales products 2009-2010 ČR+SR Legenda: - Total product return ETA% (the proportion of defective products sold products) - Sales in units CR + SR for the period

Trend payoff and sales products 2009-2010 ČR+SR

level of performance complaints costs Supplier claims Dodavatelské reklamace 2010 level of performance complaints costs 42,15% increase in the success of outcomes analysis Factor Three, press the QCR 8Doing 'validation of process, release products, according to CP, effective communication, claim cost -. Liantek,Donlim,KingClean, TOP 20 dodavatelé   produkt PO/POV,závada priorita dodavatel rekl./upoz. zaháj.rekl. skut. nákl. přizn.nákl. obdrž.nákl. ukonč.rekl. poznámka 2140 vys. návratnost C Galy R 16.9.2009 $0,00 $1 613,85 30.3.2010 197110203 2775 197110082 Shunkang 21.9.2009 $2 266,00 $1 270,50 17.3.2010 197110195-odečet 0417 197110066 A King Clean 26.10.2009 $864,00 12.3.2010 197110189-odečet 004125503000 9702000117 komponent Silital 26.11.2009 $58,50 8.1.2010 1153 B Convide 3.12.2009 $1 318,75 $312,50 31.3.2010 197110196 7595 víko Don Lim 16.12.2009 $761,20 26.2.2010 přijata NO 098191260900 0702000001 Contrex 9.2.2010 $21,09 2.3.2010 014341000000 0702000005 Wuhan $18,15 polovina června 2010 7011 Lianchuang 22.3.2010 $3 994,37 $3 969,75 107110061 7332 kabel,elektronika Lena U 23.3.2010 098192508,508,507 9702000109 9.11.2009 $31,10 6.4.2010 7246 žehlící deska Sanwell 13.4.2010 12.5.2010 x582 Supreme 15.4.2010 $3 500,00 107110163, není smlouva 6450 PCB Chunju 27.4.2010 $280,00 21.6.2010 107110053 004125400100 0702000029,0700000007 Merlett 29.4.2010 $1 375,00 odečteno z faktury 004125704000,014125003000 0700000008,9 Capitani $330,00 $269,00 14.6.2010 dobropis 0027příd.strojky 197110169 JTWT 18.5.2010 $920,11 $1 022,34 014121301000 9702000108 Irca 13.11.2009 $26,00 $8,67 21.5.2010 odečet z faktury $3 227,70 1.6.2010 107110022 004125702000,004125400100 9702000096,110 18.11.2009 $80,36 25.6.2010 7345 rozlepené krabice 3.6.2010 $178,00 200 krabic zdarma 0702000017 11.6.2010 23.8.2010 spínač 16.6.2010 1866 197110222 18.6.2010 $4 199,10 0032 $9 696,96 $3 040,96 poštou, další 107110133 3582 prasklé pláště 24.6.2010 197110210 28.6.2010 $721,80 $802,00 22.7.2010 107110058 3591 107110039 Eternal 9.7.2010 $5 535,00 2596 197110223 Galanz 13.7.2010 $7 257,00 0596 107110081 18.8.2010 $4 948,60 2460 19.8.2010 $2 681,04 014125001000 špatná funkce přístřiku Ariete 24.8.2010 $3 671,67 0474 107110112 10.9.2010 $4 765,70 0151 107110090 13.9.2010 2300 107110103 Lundar 20.9.2010 $5 413,60 0149 ND rámy víka 21.9.2010 107110187 004125400000 0702000039 $242,00 ušpiněné podstavce 27.9.2010 6.9.2010 1175 0700000018 D 29.9.2010 celkem $112 364,43 $47 364,78 $22 654,31

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Operations: Overview of Q2 Activities Recruitment & Organization Changes Personnel Audit - pilot project in operations dpt. Recruitment : Seasonal staff in central storehouse (13), Product Management Leader, Development Designer, IT Specialist , ETA Shop Seller, Sales Officer, Mrk Communication Manager Organization Changes: Call Centrum (report to CMO), Product Management (report to CEO) Pilot project of new Adaptation program Performance & Rewards Q performance evaluation process in 10/2010 TOP 20 - workers (waged employees) Q Bonus - managers, specialists, sales dpt. Implementation of new compensation and assessment system (in operation dpt.) Individual KPIs defined Compensation system redesign (according ETA standards) Training & Development EU Funds - ETA obtained a grant 3.994.632 CZK („Increasing business competitiveness with ETA a.s. employees training“) Sales skills training for ETA Shop Sellers

Operations: Status of Q3 Activities New directions Health & Safety Policy (incl. related annexes) – elimination of risk of penalty 2 MIO CZK Fire Safety Policy (incl. related activities) Work Accident Compensation Process Unions Collective bargaining proposal of new collective agreement designed in 08/2010 09 – 10/2010 - negotiation process leading (costs reduce, wage policy keep out of Collective agreement, cut down the influance of labour unions) Redundant work force (6) – negotiation process leading Others Health Accident Prevention – revision of working places, Traumalological Plan defined, Safety training of First aid Disciplinary proceedings (4 cases) Q1 Act Q2 Act Q3 plan Q4 plan 251 247 249 248 +13 seasonal staff Head Count (FTE)

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Financial Review: Q2 Commentary Sales 6% over plan, Margin 5% below budget, EBIT and Net Income in line with budget thanks to lower Warranty costs, Marketing costs and Shipping out costs Cash flow worse by advance build-up of inventory; financed by faster draw-down on credit facilities EBITDA covenant was in breach as at Sepetmber 30, as well as higher inventory DOH. Inventory DOH covenant remains uncertain, other covenants should be met based on latest forecast as at December 31 and March 31 Revised forecast suggests short-term funding gap in November; will be solved by usage of wasted asset credit (factoring) or increase of past due payables

Financial Review: Summary Results Q2 Refer to next page Contribution Margin in line with budget thanks to lower Warranty costs and Shippig out costs Adjusted Net Income in line with budget (a) Adjusted Net Income = Net Income + Amortization of Goodwill (2008 Carve-out) and 2008 Marketing campaign.

Financial Review: Q2 Gross Margin explanation Adverse CZK/USD rate fluctuation in period April-July 2010 – negative effect on Gross Margin of 2 MCZK in Q2/2011 compared to Q1/2011 Higher transport costs in Q2/2010 – negative effect on Gross Margin of 0,5 MCZK in Q2/2011 Sale out of class “D” goods (Air Conditions) – average margin on YTD basis of class “D” is 6% Cash flow worse by advance build-up of inventory; financed by faster draw-down on credit facilities EBITDA covenant was in breach as at Sepetmber 30, as well as higher inventory DOH. Inventory DOH covenant remains uncertain, other covenants should be met based on latest forecast as at December 31 and March 31 Revised forecast suggests short-term funding gap in November; will be solved by usage of wasted asset credit (factoring) or increase of past due payables Purchases made earlier for higher CZK/USD rate significantly influenced Q2 Gross Margin,

Financial Review: Summary Cash Flow Seasonal build-up of inventory happened earlier in Q1/2011 Higher trade receivables due to sales in September Draw down scheduled for 1.7. took place few days earlier

Financial Review: Cash Flow Bridge Cash Flow before Bank Debt Repayment (CZK in millions) Higher than planned inventory – pre season stock level reached earlier

Financial Review: Warehouse Management ONLY MERCHANDISE AND FINISHED GOODS INCLUDED Higher inventories forecasted in order to satisfy customer demands in FY 2012

Financial Review: Credit Limits CASH DEBT OUTSTANDING & DRAWN % OF AVAILABLE (ACTUAL/LATEST EST vs. BUDGET) L/C OUTSTANDING & DRAWN % OF AVAILABLE (ACTUAL/LATEST EST vs. BUDGET) Higher inventories financed by loan

Financial Review: Loan Covenants RECEIVABLE TURNS (R / S / 360) INVENTORY TURNS (I / S / 360) SOLVENCY RATIO (E - GW / A) EBITDA CUMULATIVE Covenant breach! Note: Additionally, Interest covered is measured, but only on 31/12/2010 and 31/3/2011.

Financial Review: Bank Relationship On August 12, we met with financing banks to discuss Q1 results and covenant breach. Technical breaches of covenants are not viewed as material Inventory management issues viewed as “technical” and imminently solvable, but concerns over sales growth and market share remain On September 15, meeting with banks took place to discuss YTD sales and upcoming season expectations Banks were satisfied by presentation of CEO and Subsequently CSOB approved earlier increase of credit limit by 10 MCZK in September Nevertheless, we have been left in no doubt that success or failure of the upcoming season will determine if facility will get rolled-over in spring Q2 results have been reviewed by banks

Contents Executive Summary Business Review Sales Channels Product Management Marketing Support Operations Manufacturing Logistics Quality G & A Financial Review Appendices

Marketing Layout for POS „Péče o tělo“

Marketing Recruiting leaflet in boxes

Marketing Eta advertising in Makro leaflet New poster for Eta pots and pans

Marketing Proposals Eta advertising in X-mas time

Marketing 1st Eta leaflet (A3)

Marketing

Profit & Loss Statement: Actual & Latest Est. FY 2011

Profit & Loss Statement: Budget FY2011

Profit & Loss Statement: Actual FY2010

Balance Sheet: Actual & Latest Est. FY 2011

Balance Sheet: Budget FY2011

Balance Sheet: Actual FY2010

Cash Flow Statement: Actual & Latest Est. FY 2011

Cash Flow Statement: Budget FY2011

Cash Flow Statement: Actual FY2010

Operation Base Value Current Target Long Term Goal (FY 2010) (actual Q) (FY 2011) (FY 2013) Total cost / total company sales 7,5% 6,73% 7,3% 7,1% Dep.cost 4100 / total company sales 4,3% 3,89% 4,0% 3,75% Dep.cost 4400 / total company sales 0,42% 0,33% 0,36% 0,30% Freight cost dep. 4100 / total company sales 1,85% 1,58% 1,40% 1,35% Reliability of supply of the required date 85% 95% 97,5% 98% Percentage of cover demands – SP till 3 days 85% 96% 96% 98% Freight cost dep. 4400 / total sales dep 4400 8,0% 6,64% 7,0% 6,6% Stock turnover for SP 320 days 301 days 90 days 85days Average cost per repair in Hlinsko + external services 285CZK 335CZK 270 CZK 250CZK Average time per repair in Hlinsko + external services 8,5 days 5,86 days 7,2 days 7 days Number of repaire per employee per day 13,8 rep 15,1 rep 14,44 rep 16 rep

Appendix: Strategy of Quality Base Value Current Target Long Term Goal (FY 2010) (actual Q) (FY 2011) (FY 2013) Defect rate 7,53% 8,02% 7% < 5,7 % Returned the cost of poor quality 47,6% 42,15% 60% 80% Control plan (SKUs) 31 60 80 100% new products ISO 9001 ISO9001:2000 ISO9001:2008 surveillance audit according to ISO continual improvement of the Quality management system Supply contracts(TOP20 CN suppliers) 0% 5% 25% > 90% Project of testing laboratory in China -- prepare for the possibility of testing the products directly in China – verification testing.Select equipment in Europe company GUT Quality manual for year 2011 update and replenishment

KPI’s Definitions Market Share: Cumulative 12 months results for 12 SDA categories (source: GfK). Share measured in CZK (“Value”) terms. Note that GfK publishes data on bi-monthly basis with 1.5 month delay. Therefore, in Q4 QBR we show results through February and in subsequent Q1 QBR we will show results through June. Base and Target values are shown on calendar year basis. Market Leaders Sales: The percentage of total Net Sales realized in product categories where ETA holds #1 or #2 share (based on GfK). Currently, this includes: Vacuum cleaners, kettles, hand mixers and bread-makers. Inventory Days : Calculated monthly as Inventory (Net) / Cost of Sales for last three months / 90. Shown quarterly and annual values are averages of three and twelve months’ values. Receivable Days : Calculated monthly as Receivables (Net) / Sales for last three months / 90. Shown quarterly and annual values are averages of three and twelve months’ values. % of Overdue Receivable : Calculated monthly as Overdue Receivables (Net) / Total Receivables (Net). Shown quarterly and annual values are averages of three and twelve months’ values. Defect Rate: Total number of warranty claims / Total number of sold units. Calculated on a cumulative basis. Order Lead Time: Average number of days between date of order placed (ETA system) and date of goods delivered to ETA.

Efficiency of ETA at supplier – China NOK supply in % of the total supply of each supplier OK supply in % of the total supply of each supplier The annual evaluation of suppliers with the requirements for products => selection of suppliers according to quality of process stability. ETA CZ for Chinese producers suppliers evaluation structures in 2011

Quality – summarization activities Support and cooperation in all process across company ETA Process – effective activities in service ETA Hlinsko Process – logistik new packaging possibilities Process – possibilities for material testing – equipment Process – continual update procedural maps Process – externaly activities – resulting and implementation into handbook of quality Process – personal reduction high job flexibility in China office Process – communication improvement Process SP (spare parts) – effective set-ordering spare parts Process „Project management“ – IS Business Process - six sigma finalizing basic project

Operations: Trend payoff products ETA ČR The proportion of defective products in servicing ETA ETA on products sold during the period leden2008 - August 2010. Course of return depends on the amount of sales and quality of entries for selected products The negative trends caused by product např.konvice ETA 2596, ETA 0172 fryer, vacuum ETA x466, bakery ETA7149, 2149, kuch.robot ETA0027, chopic ETA 6078 - a partial failures - these affect the overall trend .. Ensuring the quality of news - our own projects, process news release, acceptance and acceptance by the Control Plan, the goal of PQA China