Data Driven Biz. Pavel Dolezal @Pabu01
Data Sources Where you collect the data from: G. Analytics of other data sources about users behaviour on your web and throughout your funnel. FB Insights / other about your Social behaviour = WHO they are then they talk about you. SF/CRM - your history with them / current contacts E-mail - campaigns/clicks/responses Unstructured data - internal / external
Easiest way - heat map A/B testing continual development
DarkSide.cz & Dolce Gusto 80% of Czechs drink coffee with milk Techniques are nice, but never forget about your own brain. It’s the most powerful tool ever.
Sometimes smallest / most simple things reap great benefits
Odlište se & pobavte And always make it fun and egaging Odlišná reklama Kampaň pro mladéwww.zachrantekavovar.cz And always make it fun and egaging
Kampaň, která fungovala bez mediální podpory Výsledky Zachraňte kávovar v období 14denní kampaně 33 776návštěvnost stránky 2591x 4:11 průměrná doba na webu 53 012x post clicks 770 nových fanoušků 2 591 interakcí (like, comment, share) 53 012 post click - video, foto, link
Zájem o značku…
Back to the future Techniques are nice, but never forget about your own brain. It’s the most powerful tool ever.