The Key to Successful International Entrepreneurship 2015 - 2017 The Key to Successful International Entrepreneurship Masaryk's business academy Jičín CZECH REPUBLIC

Farm Blata Czech paradise Statek = farm, Czech Paradise Barbora Dufková, Petr Nedvěd

About Us Location: in heart of Czech paradise Owners – Josef and Jana Dufek Was founded in 2010 Founding organization for a purpose of relaxing and love for animals Entrepreneurs mainly dealing with horse racing – owners of 12 racing horses. About Us, owners - vlastnící, to find a company = založit spol., odpočinek = relaxing, podnikatelé = entrepreneurs, to be engaged in = zabývat se, horse racing - dostihy

Foreign cooperation Cooperation with racing stables from Ireland Alpacas purchase from Germany Selling baby animals to Slovakia Active horse racing activities in Italy and Slovakia Foreign – zahraniční, racing stable – stáj, young/baby animal - mládě

Services Horse riding teaching – under the guidance of profesional coach – 12€/hour. Animals visit (donkeyes, alpacas, goats, horses) – 2€/person Accomodation in house next to farm – by appointment (19€/day/person) + parking inside of areal Renting a horse trailer THEAULT – 0,5€/km Type of sports like: roller skates + nordic walking, lesson on hanging system TRX under the guidance of coach – all 3€/hour, tennis – 10€/with coach ,.. Services, horse riding teaching, pod vedením - undthe guidance of…,ubytování – accomodation, renting a horse trailer – pronájem…, závěsný systém – suspension system

Our goals to get customers from Slovakia and Netherlands to discover Czech paradise

Strenghts Languages (english, german) Convenient location – Prague, Liberec, Boleslav A lot of sport activities Good public image Great relations between workers Individual approach Blízkost – nearness of a big city, sport activities – vyžití, veřejnost – public, přístup - approach

Weaknesses Dependence on weather Catering is not provided – at visitors own expenses in the house, which will be leased to them Závislost – dependence on, catering is not provided – nezajištěné stravování, na vlastní náklady – at visitors‘ own expenses

Threats Incoming competition from Zoos, which are buying animals (Safari ZOO Dvůr Králové nad Labem) Competition also from sport centers (Sedmihorky – Radvánovice) Energy price increase-> higher costs-> higher prices Change of exchange rate and price of fuel Konkurence – competition, prices increase – nárůst cen, náklady – costs, kurz – exchange rate

Opportunities Cooperation with foreign travel agencies To be brouht to public notice of foreigners Subvention undertaking from states or EU through subsidies To be brouht to public notice of foreigners – dostat se do povědomí, podpora – subsidy/subvention

Criteria for selecting customers No age limit To visit the object with animals is unlimited number (with acomodation - 10 person max.) No age limit – neomezená…,volba zákazníka customer‘s choice, unlimited number – neomezený počet

Distribution channels Possibility of phone connection with owners Necessity of beforehand agreement. Other questions on website – www.statekblata.cz Main goal: Get our services to Slovakia and get customers through travel agency. Distribution channel, necessity of beforehand agreement, nebo agreement in advance, private object, main goal – hlavní cíl

Advertising and promotion Promotional items (bulletin, business card, t-shirt, cap, badges, photos) Advert in newspaper and internet Financial aid from sponsors (Sport Invest, Zliner, Renomia, FK Mladá Boleslav, Victoria TIP) Advertising and promotion, promotional items – propagační materiály, financial aid – finanční podpora

Source Text: www.statekblata.cz, interview with owners, workers of stable Farm Blata Český ráj Photos: www.statekblata.cz, own photos, www.google.com Zdroj – source, rozhovor – interview, owners, workers