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Data Driven Biz. Pavel Dolezal @Pabu01
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Data Sources Where you collect the data from: G. Analytics of other data sources about users behaviour on your web and throughout your funnel. FB Insights / other about your Social behaviour = WHO they are then they talk about you. SF/CRM - your history with them / current contacts - campaigns/clicks/responses Unstructured data - internal / external
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Easiest way - heat map A/B testing continual development
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DarkSide.cz & Dolce Gusto
80% of Czechs drink coffee with milk Techniques are nice, but never forget about your own brain. It’s the most powerful tool ever.
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Sometimes smallest / most simple things reap great benefits
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Odlište se & pobavte And always make it fun and egaging
Odlišná reklama Kampaň pro mladé And always make it fun and egaging
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Kampaň, která fungovala bez mediální podpory
Výsledky Zachraňte kávovar v období 14denní kampaně 33 776návštěvnost stránky 2591x 4:11 průměrná doba na webu 53 012x post clicks 770 nových fanoušků 2 591 interakcí (like, comment, share) post click - video, foto, link
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Zájem o značku…
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Back to the future Techniques are nice, but never forget about your own brain. It’s the most powerful tool ever.
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