Libor Tošovský libort@belkin.com.

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1 Libor Tošovský

2 Belkin – Historie

3 Proč BELKIN ? Marže na tiskárně ~250Kč Marže celkem ~2500Kč
Talking Points: YOU MUST***Update Slide*** Belkin’s entire model is centered around the total solution The Real difference is that Belkin effectively communicates the attach solutions Enhance your margin: Attached margin will this much greater than hardware margin Marže na tiskárně ~250Kč Marže celkem ~2500Kč Nabízíme řešení = prostor pro zisk, záruky, support, marketing,… Driving Value

4 Belkin divize Desktop USB & FireWire, vstupní zařízení, Bluetooth, Strukturovaná kabeláž Power Přepěťové ochrany, UPS, AV zdroje, napěťové zdroje Mobility Mobilní telefony a PDA příslušenství, tašky na notebooky, MP3 příslušenství Networking drátové a bezdrátové sítě, Premium Services Pure AV Audio-video napěťové ochrany a kabely

5 KVM KVM přepínače

6 Další byznys, od notebooku po komplexní řešení…

7 Serverová řešení CAT5 SMB KVM

8 F1DP104Aea – 4-Port CAT5 SMB KVM
Replaces standard KVM cabling with CAT5 technology (extends up to 30m) Includes Belkin SMB OSD Daisy-Chain to control up to 16 Servers from one console Backwards compatible with Belkin Pro2 Euro Pricing: Your price? Ask disti Street (ex Vat) €267.77 Street (inc Vat) €319.99 Regional Part Numbers Euro – F1DP104Aea

9 F1DP108Aea – 8-Port CAT5 SMB KVM
Replaces standard KVM cabling with CAT5 technology (extends up to 30m) Includes Belkin SMB OSD Daisy-Chain to control up to 128 Servers from one console Backwards compatible with Belkin Pro2 Pricing: 12140 Sk Street (ex Vat) €401.67 Street (inc Vat) €479.99 Regional Part Numbers Euro – F1DP108Aea

10 F1DP116Aea – 16-Port CAT5 SMB KVM
Flash Upgrade 16-Port CAT5 SMB KVM Replaces standard KVM cabling with CAT5 technology (extends up to 30m) Includes Belkin SMB OSD Daisy-Chain to control up to 256 Servers from one console Backwards compatible with Belkin Pro2 RJ45 Port Connectors Daisy Chain Dip Switch Power Jack Console Ports Euro Pricing: Street (ex Vat) €582.41 Street (inc Vat) €695.99 Regional Part Numbers Euro – F1DP116Aea

11 F1DP101AeaAP – SMB Server Interface Module – PS/2
CAT5 SMB Server Interface Module (SIM) – PS/2 Compatible with the CAT5 SMB KVM Keep Alive Technology allows servers to be Hot Swapped Provides Extension up to 30m over standard CAT5 cabling Provides support for all PS/2 based servers Euro Pricing: Street (ex Vat) €54.38 Street (inc Vat) €64.99 Regional Part Numbers Euro – F1DP101AeaAP

12 F1DP101AeaAP-8P – SMB Server Interface Module 8pack
CAT5 SMB SIM Multi Pack 8-Pack PS/2 Server Interface Module 8 PS/2 Server Interface Modules for the Price of 7 – GET ONE FREE Save £44.99 (€64.99) Euro Pricing: Street (ex Vat) €359.82 Street (inc Vat) €429.99 Regional Part Numbers Euro – F1DP101AeaAP-8P

13 F1DP101AeaAU – SMB Server Interface Module - USB
CAT5 SMB Server Interface Module (SIM) - USB Compatible with the CAT5 SMB KVM Works with SUN, MAC and PC USB Provides Extension up to 30m over standard CAT5 cabling Keep Alive Technology allows servers to be Hot Swapped Euro Pricing: Street (ex Vat) €54.38 Street (inc Vat) €64.99 Regional Part Numbers Euro – F1DP101AeaAU

14 F1DP101AeaAL – SMB Server Interface Module – SUN
CAT5 SMB Server Interface Module (SIM) – SUN legacy Compatible with the CAT5 SMB KVM Keep Alive Technology allows servers to be Hot Swapped Provides Extension up to 30m over standard CAT5 cabling Provides support for all SUN Legacy Servers (DIN8) Euro Pricing: Street (ex Vat) €62.75 Street (inc Vat) €74.99 Regional Part Numbers Euro – F1DP101AeaAL

15 Nová řada CAT5 - kompatibilita…
PC Server – PS/2 Legacy SUN Server – DIN8 NEW SUN Server – USB Mac G5 or PC– USB

16 Pro2 series = novinka za bezkonkurenční ceny!!!
Euro Pricing: Street (ex Vat) € 100 /150 Street (ex Vat) € 145 / 235 Street (ex Vat) € 290 / 440

17 Co je nového za tuto cenu?
• Enables firmware upgrades via web downloads • Features direct-access port selectors to allow for easy manual port selection

18 • Reduces required rack space with 1U EIA height enclosure (used with F1D005 Rack-Mount Kit, sold separately for F1DA104Pea) • Comes with Belkin 3-Year Warranty and free technical support • Includes 12V DC, 1A power supply, flash cable, registration card, quick installation guide, user manual Features • On-Screen Display (OSD) , Hot key switching • PS/2 platform support, PS/2 keyboard and mouse emulation • Video resolution support to • User-defi ned AutoScan • Dedicated daisy-chain ports, Natively rack-mountable and stackable construction

19 Myši, klávesnice a herní konzole
… necháme na příště…

20 Tašky Tašky

21 Elements of Quality These element descriptions relate to all the NEW NE Cases shown in the presentation The new NE Series accents rigid padding ad secure fastenings for added strength The new NE Series offers feature rich smart storage for all your essentials The new NE Series architecture emphasizes comfort to ease your travel experience The new NE Series features removable notebook sleeves and foam padded bumpers to ensure maximum protection The new NE Series puts technology in motion with cutting edge designs that fit a range of mobile lifestyles

22 Target: Business Casual User
25 to 40 Male and Female Image conscious. Expresses him or herself in the products he buys (rugged vs. refined) Likes status symbols High likelihood of early adopters A generation between the raw energy of adolescence and the demands of a career Business and leisure overlap Permanent shortage of time Laptop for business and leisure Likes “toys”, technology products

23 Young Urban User 25-40 years old Female
A generation between the raw energy of adolescence and the demands of a career Likes style symbols Personal accessories must meet her fashion requirements High attention to colors and finishes Business and leisure overlap Laptop for business and leisure Opportunity to position the product in fashion driven channels

24 NE-MS 15.4” MESSENGER CASE Features & Benefits
Fits up to a 15.4” laptop Quick access pockets Side grab handle Back Handle Hidden zipper pocket Stationary pockets Back pockets for books & magazines Side pocket for quick access Foam bumper for laptop safety Velcro fastening for added security Removable MP3 Pouch with carabiner clip Removable laptop sleeve for added protection Dual purpose bag – laptop case or normal bag F8N028ea F8N028eaORG F8N026eaBRN F8N026eaKHK

25 NE-MS 15.4" MCROFBR MSNGR * BLACK/GRAY
F8N028ea NE-MS 15.4" MCROFBR MSNGR * BLACK/GRAY Vaše cena: cca €25 RRP: €49.99

26 NE-MS 15.4" MCROFBR MSNGR * BLACK/GRAY/ORANGE
F8N028eaORG NE-MS 15.4" MCROFBR MSNGR * BLACK/GRAY/ORANGE Vaše cena: cca €25 RRP: €49.99

27 NE-MS 15.4" CANVAS MSNGR * BROWN
F8N026eaBRN NE-MS 15.4" CANVAS MSNGR * BROWN Vaše cena: cca €25 RRP: €49.99

28 NE-MS 15.4" CANVAS MSNGR * KHAKI
F8N026eaKHK NE-MS 15.4" CANVAS MSNGR * KHAKI Vaše cena: cca €25 RRP: €49.99

29 NE-MS 12” MESSENGER CASE Features & Benefits
Fits up to a 12” laptop Quick access pockets Side grab handle Back Handle Stationary pockets Back pockets for books & magazines Side pocket for quick access Foam bumper for laptop safety Velcro fastening for added security Removable laptop sleeve for added protection Dual purpose bag – laptop case or normal bag F8N029ea F8N029eaORG F8N027eaBRN F8N027eaKHK

30 F8N029ea F8N029eaORG NE-MS 12" MCROFBR MSNGR * BLACK/GRAY
NE-MS 12" MCROFBR MSNGR *BLACK/GRAY /ORANGE Vaše cena: cca €23 RRP: €45.99

31 NE-MS 12" CANVAS MSNGR * KHAKI NE-MS 12" CANVAS MSNGR *BROWN
F8N027eaKHK NE-MS 12" CANVAS MSNGR * KHAKI F8N027eaBRN NE-MS 12" CANVAS MSNGR *BROWN Vaše cena: cca €23 RRP: €45.99

32 NE-LB 15.4” LADIES CASE Features & Benefits
Fits up to a 15.4” laptop Quick access pockets Stationary pockets Side pocket for quick access Back pockets for books & magazines Removable MP3 pouch with mirror Removable laptop sleeve for added protection Dual purpose bag – laptop case or normal bag Carry in your hand or over your shoulder F8N030eaBRN F8N030eaKHK

33 NE-LB LADIES LAPTOP CASE * BROWN
F8N030eaBRN NE-LB LADIES LAPTOP CASE * BROWN Vaše cena: cca €25 RRP: €49.99

34 NE-LB LADIES LAPTOP CASE * KHAKI
F8N030eaKHK NE-LB LADIES LAPTOP CASE * KHAKI Vaše cena: cca €25 RRP: €49.99

35 NE-TRLY WKND TOLLEY CASE Features & Benefits
Fits up to a 17” laptop Quick access pockets Top Handle Side Handle Removable accessories folder Main garment compartment Secondary garment compartment Removable laptop sleeve for added protection Dual purpose bag – laptop case or normal bag Single arm retractable handle Back zipper pocket F8N031ea

36 UPS Přepěťové ochrany

37 Popis součástí

38 Použití přepěťových ochran – podle aplikací (Evropa)
*Source VDC 2002

39 Belkin SurgeMaster přehled výhod
Kabel management ABS Plast TUV Certifikace Přepěťová ochana (max.výboj Joul) EMI/RFI ochrana Telefon/Fax/Modem ochrana kabel/širokopásmová ochrana Záruka záchrany dat Záruka na připojené zařízení Doživotní záruka na produkt

40 Kompletní nabídka od Superior Series po NET series
UPS Nově v nabídce SWS Kompletní nabídka od Superior Series po NET series Záruka 2-3 roky včetně baterií Záruka na připojené zařízení Záruka na záchranu dat Uživatelsky vyměnitelné baterie

41 UPS Belkin = nový business pro Vás
Belkin UPS Regulator Pro Network 1400VA AVR Serial , (17999) Belkin UPS Universal Series 1200VA AVR, USB&Serial ,- Belkin UPS Regulator Pro GoldSeries 625 VA Belkin UPS Superior Series 350VA, 3+3 zásuvky, USB&Serial (2 399)

42 UPS = nový business pro Vás
Novinka: Belkin Small Enterprise Series Horizontal & Vertical Form Factor F6C1000eiTW-RK UPS 1000VA € 150 € F6C1250eiTW-RK UPS 1250VA € 155 € F6C1500eiTW-RK UPS 1500VA € 165 € Výhody? • Více komunikačních portů (SNMP, USB and serial) • € 150,000 connected equipment warranty • 6 zálohovaných zásuvek • Dual form factor (horizontal/vertical) • kompatibilní s Windows a MAC OS • 3-letá záruka na produkt • Automatic Voltage Regulation • nejtišší (žádné větráky) CENA a marže…

43 Networking Retail Vision Spring 2005 Networking Dráty a bezdráty

44 54G bezdrátové produkty PCI síťová karta Karta pro notebooky
F5D7000ee F5D7010ee PCI síťová karta Karta pro notebooky USB Adaptér Přístupový bod Cable / DSL směrovač ADSL Modem se směrovačem Print Server Ethernet Adapter F5D7050ee F5D7130ee Router Advantages Connect up to 32 computers to your wireless network •Connect your cable or DSL modem to allow your computers to share broadband Internet access, music files, printers, and hard drives •35% faster than g •6-months of free built-in Parental Control/Web Content Filtering •6-months of free Pop-up, Adware, and Spyware blocker •Advanced security features including WEP and WPA •Complies with g standards, backward compatible with b products F5D7230ee4 F5D7632ee4 F1UP0001ee F5D7330ee

45 125HSM bezdrátové produkty
PCI Network Card Notebook Network Card Wireless G směrovač ADSL Modem směrovač F5D7001ee Router Advantages Connect up to 32 computers to your wireless network •Connect your cable or DSL modem to allow your computers to share broadband Internet access, music files, printers, and hard drives •35% faster than g •6-months of free built-in Parental Control/Web Content Filtering •6-months of free Pop-up, Adware, and Spyware blocker •Advanced security features including WEP and WPA •Complies with g standards, backward compatible with b products F5D7011ee F5D7231ee4 F5D7633ee4A/B

46 Limity současných technologií
Vlivy ovlivňující kvalitu: Vzdálenost Energie signálu klesá se vzdáleností Odrazy od objektů v prostředí Zrcadla, skříně, stěny, kovové rámy Interference od ostatních bezrátových zařízení na stejném pásmu Další bezdrátové sítě, 2.4GHz telefony, mikrovlnné trouby Útlum signálu od absorbujících materiálů beton, dřevo, plasty, kameny Dopad na: Nemožnost využití širokopásmových aplikací Nemožnost spolehlivě pokrýt celý dům Přerušované a nespolehlivé připojení Výsledek: nespokojený zákazník

47 Řešení? Pre-N MIMO MIMO Wireless Pre-N
MIMO ( Multiple Input, Multiple Output ) Conventional wireless, transmits 1 data stream of information, data packets. MIMO works at in an increased bandwidth but also utilises the use of multiple data streams. This in turn allows more data packets to travel through a given bandwidth hence increases throughput. One natural phenomenon of radio waves is their multiple path properties. This is when a radio signal reflects of various objects in order to achieve its destination (various different paths are taken). In order to utilise this property of radio waves, MIMO uses multiple antenna in order to ensure more signal paths are detected, hence maximising coverage and detection of signals which would otherwise be potentially undetectable when obstructions are presented on a standard g wirelessly networked environment. Area checking Increased data streams allowing for more throughput Performance Over Distance Coverage

48 MIMO – Jak to funguje? Dohady: „Určitě smaží větším výkonem…“
„Určitě jedou na více kanálech…“ „Určitě to nefunguje…“ MULTIPATH Fakta: Multipath Technology 3 datové toky Každý jinou cestou (multipath) Využití odrazů od objektů a povrchů Technologie se naučí nejefektivnější cestu k přenosu dat Přenosová rychlost i dosah výrazně překračují technologii 54g

49 Wireless Pre-N Networking - Performance
Improved performance with b and g devices whether employed at the client, AP or both: Smart antenna technology improves reliability and speed when communicating with standard b/g devices More Antennas = Better Listener Better Listener = Better Range Typical g and b products have lower transmit power, which results in weak signal strength Belkin Pre-N’s improved radio sensitivity allows the device to be a better “listener.” As a result, it is able to detect weak signals from longer distances.

50 Vlastnosti Pre-N Výhody Belkin Pre-N produktů s True MIMO Technologií
8 x větší pokrytí než standard g 6 x rychlejší než standard g Lepší odolnost k rušení ze sousedských Wi-Fi® systémů a dalších 2.4GHz zařízení Zlepšení kvality b a g zařízení pokud použijete jako klient, AP, nebo oba Neklesá nejrychlejší přenosová rychlost pokud používáme společné prostředí Kompatibilní s b a g

51 Belkin Mimo pre-N technology
F5D8230 Communication Communicate between PCs Control Control users from 1 point Accessibility Accessing Server based data from any work station Security Running virus scans over the network Sharing of Peripherals Backing up F5D8010

52 Wireless Pre-N Networking
Při použití Belkin Pre-N síťové karty ve stávající g nebo b síti získáme o 20% větší dosah 20% větší dosah Standard b / g Pre-N Notebook Card Standard b / g Router

53 Pre-N bezdrátové produkty
MIMO Wireless Pre-N PCI síťová karta síťová karta pro notebooky směrovač F5D8000ee F5D8010ee F5D8230ee4

54 Technology Trends Speed Distance (ft.)
Pre-N Provides 8x Greater Coverage than g in Square Footage Distance (ft.) Speed Avail. Q3’05 A/G with XR Technology

55 Technology Trends

56 Díky za pozornost Libor Tošovský
Závěr Díky za pozornost Libor Tošovský